A local campaign promotes your physical store across Search, Display, Maps, and YouTube in a format similar to responsive ads. Once you’ve provided your store locations, some ad copy, a couple images, a budget, and a bid, Google Ads optimizes ad delivery across its properties to maximize foot traffic to your stores.
US and France will see new shopping page personalized for user
Purchasing directly from Google will work by a new system linking Google Shopping with Google Express. Purchases will have a Google guarantee, and will use information from your Google profile to assist in a quick checkout process.
?? Google Shopping with your own personal Shopping page – often bought – recently viewed – searching & filtering & reviewing – buying online with google guaranteed
A merge of similar audience and look-alike from Facebook, audience expansion tool is officially available for all advertisers. So far I gotta say I wasn’t happy with its performance except for dedicated Gmail campaigns, but hope that with an official launch there’d be some twicks to make it work.