All attention worthy PPC articles this month from the web in one place!
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New Things
1. New in-market audience pop-up
Change to the new in-market audience pop-up that shows real-time updates to weekly impressions based on location, language & campaign type
2. Gmail ads blend in even better
Promoted section in Gmail that feature Gmail ads usually on top has been spotted showing ads in 3rd position. What a seamless blending in.
3. Gallery ads already for playing
Gallery ads announced officially for roll out at #MarketingLive2019 are already available in some normal accounts.
GOOGLE ADS: Finally got access to “Gallery Ads” on an UK account – time to play!
— Steven Johns (@stevenjohns21) 25 June 2019
Anyone got any tips as I have heard the serve rate is as low as 0.5% #ppcchat #ppc #googleads #beta pic.twitter.com/2lgT7HrajF
4. Simplifying portfolio bid strategies
Some bidding strategies will see their sunset until the end of this year. Update your bidding to avoid unwanted surprises.
5. Google Introduces 3D Ads
Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.
Marketers can utilize their company’s existing 3D assets to produce ads that engage users by letting them rotate the object and zoom in and out.
Google has also introduced a new editor on its 3D platform Poly that will allow advertisers to edit their 3D models before publishing them in Swirl ads.
The Swirl display ad format will be rolling out later this summer.
Inspirational and Insightful
6. How to get to smart shopping placements
Smart shopping black box has been an annoyance for many. Zato’s video article shows how to get at least placements reporting through API, Optmyzr or Ads Report.
7. See Google Trends in Data Studio
Google Trends gets integrated into Data Studio via free third-party app
StrategiQ. For now the tool is free.
Let’s get technical
8. Adwords scripts tips and tricks
Small collection of helper functions as defined by creator.
As an occasional script writer I gotta say this is nifty. It’s very annoying to go through own scripts trying to remember where I used a necessary work-around. IMHO this article is golden for this.
